No Location Relocation
A.T. Kearney Prize

in collaboration with
Fondazione Spinola Banna per l’Arte
Viafarini organization for contemporary art

curated by Milovan Farronato

opening: 7 p.m. 10 July 2008
space: A.T. Kearney, via Borghetto 6, Milano

Ludovica Carbotta, Giulio Frigo, Davide Gennarino / Andrea Respino, Chiara Lecca, Clara Luiselli, Isola & Norzi, Cristiana Palandri, Gianandrea Poletta, Laura Pugno, Angelo Sarleti, Diego Scroppo

The global strategic counselling company A.T. Kearney is pleased to present the project No Location Relocation in its spaces on 10 July 2008. The event has been organised jointly with Viafarini, an organisation that promotes the artistic research of emerging Italian artists. With this event A.T. Kearney aims to strengthen its commitment to supporting the world of contemporary art by enlarging the scope of its activities to embrace those of the Fondazione Spinola Banna per l’Arte, one of the prestigious institutions that make up the partnership network established by Viafarini.

No Location Relocation is a workshop and a group exhibition that aims to explore the possibilities and limits of site-specific artwork: art created to exist in a certain place, where the space may inspire the work’s eventual form, but should not impose creative conditions. Repositioning a piece of work and/or a project implies freeing it from the context and space for which it was originally conceived. In so doing the site is, therefore, no longer considered to be an essential element of the work. During the workshop we hope to investigate the worthiness and importance of repositioning and reinterpreting a concept, focusing attention on the possibility of attributing further semantic meaning to an artwork by re-contextualising it.

From 12th to 14th June 2008, 11 young Italian artists under the guidance of Milavon Farronato were invited to investigate the role, value and current state of site-specific work as a practice. The event took place at the Fondazione Spinola per l’Arte, an institution that has for many years been actively involved in training young Italian artists through its intensive residence programmes, led by renowned international artists and key figures from the art world. Students were invited to conceive an artwork to be shown at the headquarters of A. T. Kearney in Milan on 10 July 2008. The exhibition will reflect the considerations experimented with during the three-day workshop.

This is the second artistic event organised by A.T. Kearney. No Location Relocation is a follow-up to Re-Enacted Painting Preview, an exhibition held in 2007 and organised once again jointly with Viafarini.
Continuing its interest expressed in visual arts in the first edition in 2007 A.T. Kearney has decided to set up a purchasing Prize on this occasion. A qualified jury comprising Michela Arfiero, Gail Cochrane, Mariano Pichler, Margherita Remotti, Luca Rossi (Managing Director) and other A.T. Kearney partners will choose the most important project/work among those exhibited which will then become part of the company’s own collection.

This year the work conceived and realized on site in an extensive agricultural estate in the countryside surrounding Turin will be relocated and exhibited in the cool offices of a strategic counselling company in the centre of Milan. Two such very different environments so far removed from each other in terms of function and aesthetics are ideally suited to inspire conjecture on one of the most vibrant themes in contemporary art and its production. The challenge for these artists will be to conceive work in one highly characterised context before presenting it in another totally different but equally specific one.

The winner of the purchasing Prize are ex aequo Davide Gennarino / Andrea Respino and Cristiana Palandri.
The winner of the best experimental work is Giulio Frigo.